Video Producers Cannot Survive on YouTube Alone - Ministry and Business Media & Marketing Blog

The world's most popular online video site is easily the top choice for amateur and professional producers looking to post their video content online. However, media creators large and small pay a high price for using YouTube alone. Playlists featuring other artists, search bars and even the pending wave of Hollywood-produced content threaten every company that relies on solely on YouTube for online video distribution.

A better strategy is to utilize YouTube in combination with a custom-branded Internet TV platform in which you or your company are the only star.

Unlike what you'll get with YouTube alone, a fully-branded video platform such as Endavo Media's service will allow you to capture subscriber information, generate a much greater CPM than YouTube's paltry payout to Partners and give you a dedicated distribution network that performs better in peak times than YouTube's over-burdened network.

Perhaps best of all, a sophisticated Internet TV platform will allow you to maintain brand vitality and avoid the Expedia Effect. The Expedia Effect refers to the watering down of the brands of most major airlines that sell tickets via Expedia.com. Do most passengers differentiate between Delta, Continental, American, United and others? A big part of this brand dilution is due to these airlines relying solely on a mass market website to sell their services, much in the same way that many video producers lean exclusively on YouTube, Vimeo and friends.

Tap into the reach of YouTube. But be sure to use your YouTube presence as a means to drive traffic to your custom video platform. Your brand and your bottom line will thank you.

For a live example of utilizing YouTube and your own brand-friendly video platform, check out Dave Days' YouTube channel and new Endavo Media platform.