YouTube and William Morris To Team for Premium Content - Ministry and Business Marketing & Media Blog

Word is swirling online that YouTube and major talent agency William Morris will team up to place premium content on the world's largest video portal. This serves the dual purpose of meeting YouTube's need for content they believe they can fully monetize and the needs of William Morris clients to have yet another platform to market themselves, perhaps after they've been rejected by major film and television studios.

This brings a couple questions to mind concerning both the William Morris clients and existing YouTube partners.

What will appearing on YouTube do for top-shelf WM talents? It used to be that top film stars refused to appear on television becuase the small screen was perceived to be for small-timers.

Clearly, for those closer to the bottom of the food chain YouTube could represent a killer opportunity to build a fan base. But for those already doing well, how many will be willing to appear on YouTube and how will doing so impact their brands? Brad Pitt and friends showing up for a Jimmy Kimmel bit is one thing. Showing up on YouTube in a low-level star's video is another.

On the flip side, what impact will the appearance of established stars have on the traffic of YouTube partners such as Smosh, Fred, Dave Days and others? Perhaps new Hollywood talent will bring new viewers to YouTube? Then again, if the decreased audiences of top-tier TV shows in a sea of 300 channels is at all instructive, then existing YouTube partners should seriously consider branching out.

Also consider the impact of YouTube's overall efforts to make their site more user-friendly and keep folks on their portal longer.

Search bars, menus of related content from other producers and other functionality is great for fans, but most assuredly dilutes the brands of individual YouTube producers. What then will a flood of not just prosumer but studio quality content do to existing YouTubers?

YouTube to Allow Major Partners to Serve Their Own Ads - Ministry and Business Marketing and Media Blog

As TechCrunch broke today, YouTube is rumored to be planning to allow big media partners to serve their own ads, with YouTube getting a piece of the pie. As the article further points out, most of YouTube's revenue is currently generated from ads placed with these media partners and YouTube would love to expand that revenue stream.

This new strategy might allow YouTube to capture a bigger piece of the advertising pie with global media companies, but it brings one big question to my mind: what about YouTube's other partners including Fred, Dave Days, Corey Vidal and others? What if they want to bring other advertisers to the table? Will YouTube share revenue with them as well?

Many of these partners have developed or are developing into full-fledged media brands. Why not allow them also to bring advertisers to the table with revenue-sharing?

To this point, advertisers have generally been reluctant to place ads on YouTube's smorgasbord of content. Why not allow any partners who break through with advertisers to run their own ads, whether they're Warner Brothers or Household Hacker?

What do you think? Would you open the ad gates to everyone or would you only play ball with media empires?

Corey Vidal and Why Record Labels Might Be Their Own Worst Branding Enemies - Ministry and Business Marketing and Media Blog

Brand Management 101:
1) Promote brand love.
2) Don't promote brand hate.

On the heels of their decision to stop suing single moms and other small-time copyright infringers, record labels still don't seem to understand how to engender good will around their brands and build a long-term fan base. Case in point, Warner Music Group's decision to remove a YouTube tribute to John Williams.

The video in question by choreographer and musician Corey Vidal, featured a four-part a capella performance set to the Star Wars theme. It received 4,064,130 views and reminded many, including yours truly, of Williams' brilliance.

What was WMG's response to this incredible, free publicity among a new generation for the brilliant composer whose catalog they own? WMG had the video removed for copyright infringement.

The result, of course, is the loss of a promotional opportunity for WMG and now more bad will for WMG and all record labels. Want evidence of the incredible backlash against WMG on this front? Just check out Corey Vidal's YouTube page and read the comments. Though I'll warn you in advance that many of them are unfit to reprint here.

Perhaps a better course of action for WMG would've been to create a contest around the video and to feature the Star Wars soundtrack throughout. In fact, why not hire Corey and have him wear a t-shirt for a website where fans could download John Williams' music?

What do you think? How would you have managed your brand similarly or differently?

Update: Indeed, John Williams is not dead, as I erroneously alluded to in my original post. Thanks to the anonymous commenter for catching that one.

New Bluetooth Broadcasting and Proximity Marketing Blog - Ministry and Business Marketing, Media & Strategy Blog

You may have noticed that it's been a while since my last post. My time away is thanks to a new arrival in the Lucky Rock household. No worries. I snapped a picture of myself sleeping, to help me remember what rest feels like.

For your reading pleasure and business/ministry success, Lucky Rock Consulting just unveiled our Bluetooth broadcasting and proximity marketing blog. Check it out here.

The latest post is features a great example of Bluetooth marketing at Trafford Centre in the U.K. If you're still wondering if Bluetooth broadcasting is for you, just notice the consumer response rates mentioned in the article.

If you're interested in Bluetooth broadcasting and you'd like to know the costs involved and how-to info, just drop us a line here.

Marketing Strategies for Any Budget - Ministry and Business Marketing, Media and Strategy Blog

In case you missed it, check out this survey from Media Week's 2007 Media Plan Award Winners. If you're short on time, skip to the coverage of SanDisk's brilliant anti-Ipod campaign which won for "Best Plan Under $1 Million," or check out McDonald's uber smart Seattle campaign which won for "Best Use of Nontraditional Media."

Great ministry and business buzz spreading doesn't have to cost a lot of money. In fact, you shouldn't think about what you'd do if money were no object. Rather, take a cue from SanDisk and prayerfully consider how to break through the clutter, to the glory of God.

I also strongly encourage you, to beat an old drum, to use viral widgets to spread your media and message far and wide. With the new, free SproutBuilder, you can build slideshows, music players and more without hiring a Flash programmer. Check out my recent post on Sprout and widgets here.

And you need to research and prayerfully consider Bluetooth broadcasting. It's hot for good reason in Europe and doesn't have to be a pain to consumers.

In fact, why don't you pastors and ministry leaders create simple graphics/promo stuff, load low-cost Bluetooth broadcasting software onto the smart phones of your students, and send them out to concerts & coffee shops? Call it guerilla ministry!

Why don't you store owners set up a low-cost Bluetooth receiver and send coupons to passers-by and customers? Check out Powerade's use of Bluetooth marketing here, complete with scanners that read barcodes right off of mobiles. Again, Bluetooth marketing doesn't have to be annoying and invasive; solid consumer response to past such campaigns shows that a significant percentage of customers actually appreciate this targeted marketing.

Feedback?

Ministry and Business Marketing News - Ministry and Business Marketing, Media and Strategy Blog

A couple of quick items for your Happy Monday...

Media Execs See Multiplatform in Their Future
Ignore the headline of the linked article and skip down to the part about future sources of revenue growth. If you want to maximize your effectiveness, you have to think about messaging across your website, TV, radio, blogs, and more. That may seem like a lot of planning, but it's easier than you think.

Your church can show a video in Sunday services, which is then made available on your website (if you own the copyright). Your website can publish great articles and further offer them in shareable widgets to be placed on blogs, Facebook profiles, and more.

That's My King!
Click on the video below to enjoy this classic short film on Jesus. If you don't know Jesus, drop me a line through the "Contact Lucky Rock" button to the left of this blog. I'll be glad to tell you all about Him.

Blue Tooth Proximity Marketing Case Studies...Learn from Coke's Powerade

In our unending quest to help your ministries and binistries be principled and practical, check out this great Blue Tooth marketing case study featuring Powerade's smart outreach at a South Africa cycling event. Whether you're a church offering evangelistic info or service times, or a business offering real estate listing or fast food coupons, BlueTooth proximity marketing is relatively easy to deploy and is showing great promise.

Enjoy the Powerade case study and read more about getting started with Blue Tooth here. If you'd like consulting help with your BlueTooth efforts, contact us here.

God's Work In Spite of You - Ministry & Business Marketing, Media and Strategy Blog

Last weekend I trekked back to the Rocky Mountains of the Western U.S. for green chile in Albuquerque and paintball in the Colorado highlands. In the midst of this testosterone-filled trip, I chatted with a longtime friend and business owner about the ups and downs of operating a company in a manner worthy of Christ and the long and winding road of the entrepreneur. Among his many fascinating answers, my friend confessed that God often blessed his business in spite of him.

Fast forward to my plane ride home...

Awash in the semi-depression that has typified my current journey from ministry & business consultant to working full-time for a single organization, I assumed an aisle seat on my favorite discount airline. Another passenger soon parked in the window seat on my row and we headed up, up and away.

With about an hour left on our near-cross country flight, I awoke from a much-needed nap and spotted the reading material of my window seat friend. A bible? Come on, Lord! First, I want simply to do what pleases you and I can't find a job doing that. And now you don't even seat me next to somebody who's lost, who will spend eternity separated from you unless they repent and turn to Christ. What do I have to say to yet another fellow Christian? Arghhhh!

Or so I thought...

Twenty minutes into our effortless conversation, Mr. Window Seat mentioned that he had previously journeyed to China on a mission trip. I then asked the $64,000 question (the title of a 1960s American game show for you non-Yanks). With whom did Mr. Window Seat go on that mission trip? His answer: the Church of Jesus Christ of Latter Day Saints.

Insert tension-cutting knife here...

Just as my business owner friend confessed that God often blessed his company in spite of him, so the Spirit was now presenting me with an opportunity to share the truth of Christ with someone lost from Him, in spite of my childish bellyaching not three hours before. Soon Mr. Window Seat and I were engaged in a full-throttle debate over who exactly Jesus Christ was and is, whether Joseph Smith was a true prophet, and potential authors of new revelation.

Thankfully, the Holy Spirit stayed true to His promises, brought pertinent Scriptures to mind and gave me the boldness to proclaim His eternal truth. FYI, you can see a few Scriptural answers to erroneous Mormon beliefs at the end of this post.

My friend's business pursuits and my airborne gospel encounter should encourage you who are believers in Jesus Christ. Indeed, God will often accomplish His good pleasure in spite of you.

Of course, God's loving work in the face of our shortcomings should not push us to "sin all the more that grace may abound." Rather, we should take every opportunity to thank God for His provision--first of His Son for our sins and then for the work we enjoy and our daily bread. And we should seek our Sovereign God for opportunities to work with Him as co-laborers (like Paul and Apollos in 1 Corinthians 3), rather than as the bratty children of our loving heavenly Father.

If today has not been a good one for you and/or you know full well the feeling of God blessing your work in spite of you, take a few moments to thank Him for His grace through Christ and on your ministry or binistry. Then pursue Him in His word, in prayer and in fellowship with other co-laborers in Christ, to the end that you will become tool in His hand, not an obstacle to His will.

And try not to open your mouth and insert both feet...


Contrary to Mormonism:

• Jesus Christ is not separate from God in His essence (see John 10:30, 17:21);
  
• Jesus Christ is God (see John 8:58, Colossians 2:9, Titus 2:13);
  
• Joseph Smith's teachings completely contradict Scripture and he was a false prophet of the worst kind (see Galatians 1:9 on the eternal destination of such as Joseph Smith);
  
• God has never changed (James 1:17); and Jesus Christ is the same yesterday, today and forever (see Hebrews 13:8);
  
• Eternal life does not entail us becoming gods over our own planets (see John 17:3);
  
• Only Jesus Christ Himself, His direct disciples, and their direct disciples could pen Spirit-inspired, new revelation (see Ephesians 2:20); and the Holy Spirit is God (see 2 Corinthians 3:16-18).
• The Council of Nicea in 325 AD simply confirmed the doctrine of the Trinity, rather than established it. Click here to learn more about it.
  

Car Repairs and Suffering in Ministry and Binistry - Ministry & Business Marketing, Media and Strategy Blog

Have I mentioned how much I hate working on cars? Let me remind you.

I own a beautiful, 4-door, hunk of Detroit steel that takes good care of me most of the time. But regular maintenance is necessary, hence I set out to change the spark plugs and wires this past week.

What for most of you would've taken about as much time to spell your own name, required several days for yours truly. I replaced the first few plugs without much fanfare. Then came "the three."

My good friends in Detroit decided the best place for the distributor was directly above the spark plugs, which themselves were already wedged on the backside of the engine. Add to that my replacing the spark plug wires in the wrong order, and I quickly owned a car that ran better before I tuned it up! After finally consulting a repair guide, I fixed my dumb mistakes and my horseless carriage now runs great. Along the way, I received many small cuts on my hands, wrenched my back, and was in a generally foul mood until order was restored.

Why bring up my misadventure in auto repair? First, because it's funny. And, more importantly, because my vehicular dissonance (which I believe is a real medical condition), sparked in me a search of Scriptures about finding God's will and suffering for Christ.

No, I don't think not being able to fix my car is suffering for Christ. But it does illustrate how sometimes we set out to accomplish a perfectly simple task--tuning up a car or honestly seeking God's will for our ministry or binistry--and we find ourselves in a prolonged world of hurt. But just as the right auto manual helped me sort things out, so God's word will help you make sense of your ministry or binistry.

Though we'd often rather skip the suffering passages in favor of Jeremiah 29:11-13 and others, God's word is blunt about suffering: if you're a true Christ-follower, you will suffer for Him. And this suffering sometimes occurs when and, in fact, because you're genuinely seeking Him.

Hear the encouragement of the Spirit through Peter: "Beloved, do not be surprised at the fiery ordeal among you, which comes upon you for your testing, as though some strange thing were happening to you; but to the degree that you share the sufferings of Christ, keep on rejoicing, so that also at the revelation of His glory you may rejoice with exultation." (1 Peter 4:11-13)

Surprise! Christ suffered for God's sake. Surprise! We will suffer in the same way and we are commanded to "keep on rejoicing in it." But this is not blind, dumb optimism. This is not simply keeping a sunny disposition. This is rejoicing in hope.

We are to keep on rejoicing to the degree that we share the sufferings of Christ, so that when Christ returns we may rejoice with exultation. On this Pastor John Piper declares, "Our joy now through suffering is the means of attaining our joy then, a thousand-fold in glory."

As an independent ministry and binistry consultant in the midst of a prolonged search for the right ministry to join full-time, I identify with all of you wondering just what the heck God wants to do in you and through you. I understand hemorrhaging savings like it's going out style. And I especially empathize with genuinely seeking God's will in the midst of suffering for Christ by putting everything on the line for the sake of figuring out what He wants you to accomplish.

But there is hope for us. In fact, the Spirit-led author of Hebrews says, "For it was fitting for Him, for whom are all things, and through whom are all things, in bringing many sons to glory, to perfect the author of their salvation through sufferings." (Heb. 2:10) See what God worked through Christ's pain: "because of the suffering of death crowned with glory and honor, so that by the grace of God He might taste death for everyone." (Heb. 2:9) If God wrought Christ's substitutionary atonement for us through Jesus' sufferings, how much more will he produce as we suffer in Christ?

Take heart in hardship, not because you're "pulling yourself up by your bootstraps," but because you know the outcome of suffering in Christ: joyous exulting at our Lord and Savior Jesus Christ's return! This the hope of all who know and follow Jesus Christ. If you do not know Him, I encourage you to read the book of John in the New Testament. You can download a free audio New Testament in nearly 300 languages here. Then contact me through the "Contact Lucky Rock" button to the left of this post.

Learn from my auto follies and do not suffer without hope. Read God's manual for your ministry and binistry and suffer for Christ, not as though some strange thing were happening to you, but constantly rejoicing with a view to big-time rejoicing at His soon appearing. And maybe find a good mechanic...

Innovation that Inspires - Ministry & Business Marketing, Media and Strategy Blog

As the rains flood down like a dam break here in sunny Florida, I'd like to brighten your day with what is a decidedly sweet merging of technology and ministry.

Faith Comes by Hearing, the world's largest audio Bible distributor, this week launched a new product especially for soldiers serving round the globe. The Military BibleStick is a "portable, digital audio player, which comes pre-loaded with an Audio Drama New Testament. With a matte black finish, matte black ear buds and a red-light-only operation, the Military BibleStick has an intentional low-key design to reduce visibility and to be used in low-light situations. This Audio Bible, which is about the size of a pack of chewing gum, has five buttons and requires only a single, triple-A battery."

By God's grace, FCBH actually personally developed the technology to enable soldiers to listen to New Testament on the battle field. What's more, built into each Military BibleStick is a means for soldiers to request audio Bibles for their spouses and children.

Soldiers are already reporting great results such as this story from one non-commissioned officer, “People loved the dramatized version...After a few months of deployment, you run out of DVDs to watch and CDs to listen to, so they began to want to listen to the Audio Bible on the BibleSticks. We had one guy who claimed to be an atheist, and after about two months, he asked for the BibleStick next.”

The challenge of reaching troops in combat with the living word of the living God was a daunting one. But the Spirit showed Himself strong and worked through FCBH to eternally impact potentially millions of U.S. troops and their families. (Give to & join this project here.)

God's innovative work through FCBH should inspire you. If you're a Christian professional, pray about how to use your skills and techno know-how to further God's kingdom. He has sovereignly gifted you and positioned you and the Spirit wants you to thrive in your given task.

Catch what the Spirit spoke through Paul to the Corinthians: "As the Lord has assigned to each one, as God has called each, in this manner let him walk." Though the immediate context of the passage refers to marriage and slavery (no marriage and slavery are not the same thing), Paul's Spirit-inspired words exhort believers to thrive in whatever situations they found themselves when God saved them, including their non-sinful business pursuits.

Take this call of duty seriously. Don't just think in general terms about being available. Pray that God will lead you to specific opportunities with specific ministries to further use your skills for God's glory. You might even want to call up or email your favorite ministries, to see if they're interested in utilizing you. That's exactly how I started volunteering with FCBH.

For you vocational ministry leaders, pray about your ministry needs and how God might meet them through superior technology and strategy. Stop, think and pray about how you might overcome your biggest ministry obstacles through better tech and planning, such as God did through Faith Comes by Hearing. Pray also that the Spirit will lead the right Christian professionals to team with you. Warning: you may actually have to pay them a fair wage for their help! Don't have the money? Pray that God will provide the funds for the ministry He desires to accomplish. (He does own "the cattle on a thousand hills.")

Be inspired. Be prayerful. Team with other believers to forward think for Christ. And let me know your results.

Ministry and Business Widgets, Again - Ministry & Business Marketing, Media and Strategy Blog

Last week I blogged about the brilliant viral marketing behind the upcoming Indiana Jones and the Kingdom of the Crystal Skull. They've used simple "widgets" to spread the previews of the film across the web and reach millions of potential movie goers. I also told you how you can use Sprout to build such widgets to make your ministry or binistry (business that's your ministry) go viral.

Amazon.com deploys widgets in an equally wise, but different way. Kindly notice the Amazon widget on this page, through which you can buy great evangelistic and business books and thereby support this blog ministry. The genius of Amazon's widgets is that they're completely customizable. Slideshows big and small, audio, video and countless combinations thereof are available to Amazon re-sellers. Follow their example with your own viral media.

Create a free SproutBuilder account and build three different widgets. Vary them in size and content and then make them available through your website. As I've said before, the big advantage of Sprout is that changes to your main widget are automatically posted to all versions of the widget deployed across the internet.

Do you own a construction company? Create a few slideshow widgets featuring your various standard home models and building projects, with links for more info. These could then be placed on the websites of your regular lending partners.

Do you operate an audio ministry, a la the tremendous Faith Comes by Hearing? Create a widget like the one on the left side of this blog, complete with mp3 links, basic "about us" info, and more. This media could easily be added to the websites and blogs of supporting churches and other ministry friends.

The Amazon.com widget lesson is simple: allow folks to decide which widget they want to use to promote and partner with your ministry or binistry. The old days of providing a simple static link to your website are going bye, bye fast. Making a handful of widgets available, will allow you to offer true value-added content to your ministry or binistry network.

Happy widgeting...