YouTube and William Morris To Team for Premium Content - Ministry and Business Marketing & Media Blog

Word is swirling online that YouTube and major talent agency William Morris will team up to place premium content on the world's largest video portal. This serves the dual purpose of meeting YouTube's need for content they believe they can fully monetize and the needs of William Morris clients to have yet another platform to market themselves, perhaps after they've been rejected by major film and television studios.

This brings a couple questions to mind concerning both the William Morris clients and existing YouTube partners.

What will appearing on YouTube do for top-shelf WM talents? It used to be that top film stars refused to appear on television becuase the small screen was perceived to be for small-timers.

Clearly, for those closer to the bottom of the food chain YouTube could represent a killer opportunity to build a fan base. But for those already doing well, how many will be willing to appear on YouTube and how will doing so impact their brands? Brad Pitt and friends showing up for a Jimmy Kimmel bit is one thing. Showing up on YouTube in a low-level star's video is another.

On the flip side, what impact will the appearance of established stars have on the traffic of YouTube partners such as Smosh, Fred, Dave Days and others? Perhaps new Hollywood talent will bring new viewers to YouTube? Then again, if the decreased audiences of top-tier TV shows in a sea of 300 channels is at all instructive, then existing YouTube partners should seriously consider branching out.

Also consider the impact of YouTube's overall efforts to make their site more user-friendly and keep folks on their portal longer.

Search bars, menus of related content from other producers and other functionality is great for fans, but most assuredly dilutes the brands of individual YouTube producers. What then will a flood of not just prosumer but studio quality content do to existing YouTubers?

YouTube to Allow Major Partners to Serve Their Own Ads - Ministry and Business Marketing and Media Blog

As TechCrunch broke today, YouTube is rumored to be planning to allow big media partners to serve their own ads, with YouTube getting a piece of the pie. As the article further points out, most of YouTube's revenue is currently generated from ads placed with these media partners and YouTube would love to expand that revenue stream.

This new strategy might allow YouTube to capture a bigger piece of the advertising pie with global media companies, but it brings one big question to my mind: what about YouTube's other partners including Fred, Dave Days, Corey Vidal and others? What if they want to bring other advertisers to the table? Will YouTube share revenue with them as well?

Many of these partners have developed or are developing into full-fledged media brands. Why not allow them also to bring advertisers to the table with revenue-sharing?

To this point, advertisers have generally been reluctant to place ads on YouTube's smorgasbord of content. Why not allow any partners who break through with advertisers to run their own ads, whether they're Warner Brothers or Household Hacker?

What do you think? Would you open the ad gates to everyone or would you only play ball with media empires?

Corey Vidal and Why Record Labels Might Be Their Own Worst Branding Enemies - Ministry and Business Marketing and Media Blog

Brand Management 101:
1) Promote brand love.
2) Don't promote brand hate.

On the heels of their decision to stop suing single moms and other small-time copyright infringers, record labels still don't seem to understand how to engender good will around their brands and build a long-term fan base. Case in point, Warner Music Group's decision to remove a YouTube tribute to John Williams.

The video in question by choreographer and musician Corey Vidal, featured a four-part a capella performance set to the Star Wars theme. It received 4,064,130 views and reminded many, including yours truly, of Williams' brilliance.

What was WMG's response to this incredible, free publicity among a new generation for the brilliant composer whose catalog they own? WMG had the video removed for copyright infringement.

The result, of course, is the loss of a promotional opportunity for WMG and now more bad will for WMG and all record labels. Want evidence of the incredible backlash against WMG on this front? Just check out Corey Vidal's YouTube page and read the comments. Though I'll warn you in advance that many of them are unfit to reprint here.

Perhaps a better course of action for WMG would've been to create a contest around the video and to feature the Star Wars soundtrack throughout. In fact, why not hire Corey and have him wear a t-shirt for a website where fans could download John Williams' music?

What do you think? How would you have managed your brand similarly or differently?

Update: Indeed, John Williams is not dead, as I erroneously alluded to in my original post. Thanks to the anonymous commenter for catching that one.

Taking Credit For Versus Taking Pride In - Ministry & Business Marketing, Media and Strategy Blog

First, greetings to the many folks from mainland China, Korea, and throughout Asia who are stopping by our blog. Thanks to you and our other visitors from around the world. I'm truly excited to see the Lord expand our audience across the globe.

Think back to your school days. Mine were filled with crushes on girls who weren't interested, spending what little money I had on baseball cards, and feigning sickness so I could stay home to watch The Price is Right and The Family Feud.

Thankfully, my mom usually saw through my charade and sent me to school. There my teachers taught me not to plagiarize or otherwise steal and take credit for someone else's work.
As I pondered this while cleaning the kitchen yesterday, the Lord hit me with this: if we teach our kids not to take credit where credit isn't due, why don't we practice the same in ministry and in business?

Think of your latest ministry or corporate success? Then consider the Spirit-inspired words of the Apostle James: "Every good and perfect gift is from above, coming down from the Father of the heavenly lights, who does not change like shifting shadows." Next, ponder that God sends harvest-producing rain on the righteous and the unrighteous. Even if you're not a Christian, God is graciously providing for you.

(By the way, if you're not a Christ-follower, time is not on your side to confess you're a rebel from God and turn to Him through His Son Jesus Christ. I digress...)

Perhaps no other experience teaches you to recognize the clear work of God on your behalf like being a ministry fundraiser or owning a business.

I hate to admit it, but I'm a closet fundraiser. That's right, a fundraiser. I cringe even as I pen those words. Not that I don't like helping people tell their ministry story. I just don't appreciate the tendency in fundraising work to take credit for the clear provision of Jehovah Jireh.

Once upon a time, my job was to travel the States raising funds for Christian ministry. When cash came in, I was "clearly gifted." When times were lean, my bosses questioned what I was doing with my time. I found it to be a most-vexing situation.

God used that time to teach me to trust Him more--a lesson I'm definitely still learning. He also used my fundraising days to instill in me a real conviction to give God credit for the things He's done. This doesn't mean that I can't take pride in my work and all the successes God brings in my walk with Him. (see Galatians 6:4) It simply entails not plagiarizing God's work by passing it off as my own.

Reflect on your business or your vocational ministry. Are you actively seeking to glorify God through your efforts and to give Him the glory for your success? Or are you content simply to thank Him for your talents and the money & people He brings your way, with a secret nod to your own greatness. Confidence in the Spirit's calling and gifting is biblical. (see Ephesians 3:1-12) Trusting in yourself and proffering God's work as your own is foolish and destructive. (see Proverbs 28:26)

As co-laborers with Christ in church, parachurch, and workplace ministry, we should take pride in God and in His work in our lives. But we must not plagiarize the clear work of God by celebrating ourselves as the source of the success He brings.

Gotta go. The Price is Right is coming on down...

Psst...Your Business is Your Ministry! - Ministry & Business Marketing, Media and Strategy Blog

I have to confess that I might have misled you. I've been offering recommendations for ministry and business separately. But the reality is that whether or not you have a Pastor So-and-So nameplate on your door, if you're a true disciple of Jesus Christ, you're in full-time ministry. I know you've heard it before, but don't bail on this column yet. Let it sink in...

Think about the percentage of Christians that Jesus Christ actually gives as apostles, prophets, evangelists, and pastor-teachers. Now read Ephesians 4. Yes, pull out your Bible or visit www.biblegateway.com and read Ephesians 4 in the NASB, NIV, or ESV.

Not that God requires large numbers to accomplish anything--think Gideon's 300--but the ratio of spiritual leaders to other parts of the body of Christ is quite small, isn't it? This reality, rooted in clear biblical teaching, tells us something about the nature of the calling of spiritual leaders and all other members of the body of Christ.

Contrary to popular understanding, the job of pastors and other Christian leaders is not to be the professional Christian. In fact, according to Paul's Spirit-inspired letter to the church at Ephesus, apostles, prophets, evangelists, and pastor-teachers are given by Christ for "the equipping of the saints for the work of service, for the building up of the body of Christ; until we all attain to the unity of the faith, and of the knowledge of the Son of God, to a mature man, to the measure of the stature which belongs to the fullness of Christ." (Eph. 4:12-14)

The first-century apostles & prophets, and now evangelists and pastor-teachers, have been given by Christ to equip all other believers to accomplish many of the good works of the Spirit in this world, tasks which "God prepared beforehand that we should walk in them." (Eph. 2:10) If you're a true Christ-follower, the equipped saints include you, Ms. Company President, Mr. Marketing Exec, Mrs. Assistant, Mr. Store Manager, Ms. Postal Worker and Mr. Janitor.

Don't believe that God works through laypeople? Read the story of Priscilla, Aquilla, and Apollos in Acts 18:24-28. Terror of terrors, there the Spirit used lowly tentmakers to instruct Apollos, who God quickly made a great champion of the faith.

Are you a tentmaker? And I don't simply mean somebody who is both working a separate vocation and pastoring. Then you need to understand and accomplish your task, just as Priscilla and Aquilla grasped and fulfilled their God-given ministry.

Ask the Holy Spirit to utterly revolutionize the way you look at the ministry God has given you. Stop passing the buck to your pastor & Billy Graham. Instead pray like mad that God will work through His Word & prayer and biblically-sound spiritual leaders to equip you, "until we all attain to the measure of the stature which belongs to the fullness of Christ."

One more thing...I mentioned above that the entire body of Christ has been created in Christ Jesus to accomplish many of the good works of the Holy Spirit. Not included in these works is the actual bringing of someone to saving faith. That's the exclusive domain of the Holy Spirit, as Paul declared, "So then, neither the one who plants nor the one who waters is anything. but God who causes the growth." (1 Corinthians 3:7) Leave the eternal results to God, even as you endeavor to build as a "wise master builder" according to the grace of God.

Welcome to the ministry...

BlueTooth Broadcasting Reality Check - Ministry & Business Marketing, Media and Strategy Blog

You don't have to be a movie buff to remember them. They're in just about every futuristic movie: walk-by, holographic marketing pitches that are individually tailored and in your face. We're not there yet. But BlueTooth broadcasting (BTB) does offer some incredible, less obnoxious possibilities to reach folks already interested in what you're doing.

The reality check is this: just as we're not yet engulfed in holographic marketing, (I'm not sure if I ever want to get there), so BlueTooth, proximity-based marketing is not quite ready for primetime. Don't get me wrong, BTB already has some cool possibilities for business and ministry, but the audience in the States is largely limited to smart phone and PC-based BlueTooth users.

However, across the pond in Europe, BlueTooth, proximity marketing is hot. Football clubs (soccer teams to you MLS fans) and retailers alike are Bluetoothing coupons, fan club signups, exclusive contests, and more to interested patrons. Most of this is permission-based, i.e., folks get an alert that content is available and they have to opt-in to receive it. Though a recent UK Information Commissioner's Office ruling declared that BlueTooth is not covered by the same anti-spam regulations as other marketing communications.

In addition to their superior phone technology, the overarching European market dynamic that makes Bluetooth more accessible is that EU phone carriers themselves are no longer the problem. In the U.S., carriers still short-change their customers by trying to control the flow of information via fun tricks like programming your lower-end BlueTooth phone to block communications from more sophisticated BlueTooth-enabled devices such as other mobiles and PCs.

In spite of the currently limited market, BlueTooth marketing is getting off the ground in the U.S. and launching in the Middle East. Once U.S. phones catch up, BlueTooth broadcasting will become the next rage in mobile marketing. (Click here for a BTB intro).

Actually, the small audience gives ministries and businesses a tidy focus group with which to try out BTB before it goes wide--a blessing in disguise, if you will.

If you're interested in BlueTooth, two options present themselves: hire an outside company or find a turnkey solution. I recommend doing it yourself.

In fact, I recently spent about $400 for a long-range (600-900 feet) BlueTooth transmitter, extra-large antenna, high-output cable, and software. The software is intuitive and the transmitter (or dongle) is plug-and-play--perfect for non-techies like me. Again, though, I discovered the hard way that TMobile, Verizon, and friends have conspired to quash my market reach. Boo, hoo.

If you don't want to figure it out for yourself, many companies offer to BlueTooth broadcasting services. Though I can't personally recommend any, a quick Google search will yield a few possibilities. Warning: the bang for your buck is limited.

So what can you BlueTooth to smart phone users and PC users? Ministries and churches can BTB simple gospel intros, service times, locations, class info, volunteer signups, and more. Businesses can send coupons, slideshows of real estate listings, links to websites, etc. As you BTB, make sure to prominently advertise the availability of BlueTooth content through signs in your front window and announcement screens.

One last thing...The goal of BlueTooth broadcasting for you non-sheisters, should be to reach folks who are already or are potentially interested in you and your offerings. Keep it permission-based and useful. Do not just send out slow-loading, annoying schlock. Unhappy recipients will make their presence known--to you and their circle of influence.

Try out BlueTooth. Even with only smart phone and PC recipients, the d.i.t.y. approach is well worth the cash outlay and will allow you to hone your message before the wave hits. But please, no holographs...

Starbucks is Stupid: The Boiled Peanuts Sales Model - Ministry & Business Marketing, Media, and Strategy Blog

Seth Godin, a marketing guru with an actual working brain, recently shared a funny story about a hobby shop near his home. It could've been the coolest little model train retailer in the land. But the owners are quickly settling into general store mediocrity. According to their billboard, model train fans are also interested in coffee and lottery tickets.

My local version of the sell-everything, lost in the shuffle store, actually lists boiled peanuts as one of their staples. Did I miss the Jimmy Carter comeback tour? Has half of Georgia migrated south to the Tampa metro area? Nope. But just in case you get a hankering, rest assured that boiled peanuts are always available there. Pig's feet and hummus distributors are reported to be in talks with the store as we speak...

Over the last few years, Starbucks has fallen victim to this boiled peanuts sales model. Instead of focusing on their core offering--coffee--and building loyalty & customer affinity around the fruit of the bean, Starbucks has diluted their brand to the extreme.

SBUX now sells breakfast sandwiches which overpower that classic fresh ground coffee smell and clutters their stores with a literal boatload of overpriced CDs, DVDs, teddy bears, candy, bottled smoothies, and even picnic sets. Did I mention they also sell all the requisite coffee/hot drink crap--including coffee mugs, coffee pots, press pots big and small, travel mugs, tea sets, and tea bags?!?

Exit CEO Jim Donald. Enter Starbucks founder Howard Schultz.

Like every good former Starbucks drone, I know that back in the 1980s Schultz saw the coffee house revolution coming and bought out his Starbucks partners, who wanted to keep their stores a simple coffee and tea wholesaler. The rest is capitalist history...

Upon his return in January, Schultz confessed that Starbucks had strayed from its coffee core and promised a quick return thereto (and to the profitability that comes with it). That's easier said than done, but Schultz recently showed his java resolve by closing all North American Starbucks stores for three hours, for the sole purpose of indoctrinating, er, educating baristas about the wonders of the bean. I'll keep you posted on their progress...

In the meantime, think about your ministry or business and how to avoid the boiled peanuts model.

For ministries, your job is to bring glory to God and tell everyone about the good news of Jesus Christ. That is, that Jesus was God and that He lived, died, and rose again, just as He promised. And you're to encourage folks to walk with Him who is not just a mere good teacher or the ticket to your best life now. Jesus Christ is truly, to steal from the late great Francis Schaeffer, the God who is there. If you're not proclaiming as much, Scripture says you are missing the mark.

Likewise you business owners/execs should learn from Starbucks' mistakes and streamline your product mix. And cut ventures that detract or distract from your core competencies.

One last story...A friend of mine is an extremely successful architect in a major U.S. city. His main office is located in an uber-cool, turn-of-the-century brick building that once served as a train depot. In fact, box car tracks still run past the loading dock. Very cool, indeed.

One day I asked my friend if he owned the building. Though he certainly had the money to buy it, he said no. When I asked why he didn't own the building, my friend put it bluntly: he isn't in the real estate business.

So I ask you: what business are you in? Are you in the coffee business? Then why are you diluting your brand by making movies about spelling bee champions? Are you in the model train business? Then why are you advertising lotto tickets?

Think about why you're in business and hone your offerings accordingly. Scripture says a double-minded man is unstable in all his ways. It's just as true for business as it is for ministry and walking with Christ.

Starbucks is Stupid...Dunkins Donuts is Ingenious - Ministry & Business Marketing, Media and Strategy Blog

Yesterday my beautiful hunk of Detroit steel needed new tires and an alignment fix, thus I was forced to hole up in Dunkin Donuts for a couple of hours. As I sipped my blueberry coffee (yes, I pollute my coffee on occasion) and gazed upon the bright but not too bright Dunkin Donuts/Baskin Robbins ice cream shop color scheme, it hit me again: Starbucks is stupid and Dunkin Donuts is ingenious.

Don't get me wrong. I love Starbucks! I became addicted to the "bucks" after a stint there in college. From then on, I've taken great pleasure in converting friends to the glories of the true fruit of the bean. But, as you may have heard, Starbucks is hemorrhaging money like a wounded animal. In fact, Starbucks founder Howard Schultz recently returned as CEO in hopes of righting their cash cow.

In a nutshell, Dunkin Donuts--which sells 40,000 cups of coffee/week--is succeeding because they keep trying and remain humble. New product rollouts, discounts, fun promotions, and brilliant marketing that pokes fun at Starbucks, all conspire to build group identity and loyalty among their customers. Not so with Starbucks.

Even when I worked at Starbucks way back when, they were arrogant. They discontinued frequent shopper cards because "Starbucks is a premium brand." Affinity groups were unnecessary. Four dollars was a bargain for a latte. And forcing customers to pay T-Mobile for in-store internet access was part of the privilege of being a Starbucks customer. Then their stock tanked, free-falling from a high of nearly $40/share in May, 2006 to yesterday's close at $17.99.

I hope you know what this cautionary tale has to do with your ministry or Christian business.

Our Lord Jesus Christ is extraordinarily clear: "Whoever exalts himself will be humbled and whoever humbles himself will be exalted." (Luke 18:14) The Psalmist chimes in likewise: "You save the humble but bring low those whose eyes are haughty." (Psalm 18:27) As with the Apostle Peter: "Humble yourselves, therefore, under God's mighty hand, that He may lift you up in due time." (I Peter 5:6)

Think about yourself and your ministry or Christian company. Are you trusting God or are you arrogantly enjoying the successes He's brought your way and congratulating yourself for the same?

Proverbs 28:26a tells us, "Whoever trusts in himself is a fool." Where is your trust? Is it in Christ Jesus our only Hope? Or are you reveling in your own greatness?

If you're arrogant, repent. If you're legitimately seeking Christ and for His Spirit to work through you to exalt the Father and expand His kingdom, then pray that He keeps you on the straight and narrow.

Tomorrow I'll discuss the watering down of the Starbucks brand and core offerings and their implications for your ministries and Christ-centered businesses.

Easter Encouragement...From Islam to Christ - Ministry & Business Marketing, Media and Strategy Blog

Later this morning I'll offer up a new post. In the meantime, check out this article by Chuck Colson on all that the Holy Spirit's doing to make new disciples of our risen Lord Jesus Christ, throughout the so-called Muslim world. One caveat: Colson does mention significant moves from Islam to Catholicism in the vein of converting to true Christianity, which is troublesome from a biblical perspective. But the other stuff in the article is great...

Blessings...

The New Indiana Jones Movie and Your Ministry - Ministry & Business Marketing, Media and Strategy Blog

Go with me here...

As many of you may know, a new Indiana Jones movie is coming out this summer. It apparently features 60-something American actor Harrison Ford pushing around a walker and popping arthritis medication, as he battles the bad guys in an action-packed adventure for the whole family. Kidding...

Actually, I have no idea what the plot is for Indiana Jones and the Kingdom of the Crystal Skull. But that's not the point. I mention the movie to point out how they're promoting the film with great success and how you can use the same tactic to advertise your ministry or Christian business.

Say it with me: widget. A widget is a simple little tool that can be easily placed on blogs, websites, and elsewhere, that promotes something and is able to be shared with others. Notice the widget on the left of this post, offering you a chance to chip in a few dollars/pounds/rubles to support the Lucky Rock (your author's non-profit ministry).

The Indiana Jones marketing folks, geniuses that they are, created a trailer and then hired a company to make a widget out of it. The result--literally millions of people have watched the trailer! In fact, on the heels of the mind-boggling success of the first preview, they're now putting out a second trailer via widget. Read the Hollywood Reporter story about it here.

"I think the reason that studios are excited about widgets is that word-of-mouth and buzz is what Hollywood is after all the time," said Peggy Fry, senior vp sales and client services at Clearspring. "If you think about it, what a widget is, it's a digital version of word-of-mouth."

Now consider your ministry or Christian business. Do you have sermon audio, testimonials, video, music, or other content? What about links to key info on your website such as model homes, tax advice, investment insights, etc? You may not have all the advance buzz of the latest Hollywood blockbuster. But you likely have a group of partner ministries, supporters, or contractors that would be willing to help spread the word.

You can build a widget out of just about anything. And the cool thing about widgets is that pretty much anyone can copy and place them on other websites and blogs...the very definition of viral marketing!

I hear a bunch of you saying, "Hold the phone! How in the world do I build a widget?" That's where SproutBuilder comes in. I blogged about it extensively here.

Sprout is a free, web-based service (meaning the interface is online like Hotmail and others), that allows you to build, store, and publish slideshows, audio jukeboxes, link lists, and a bunch of other media. Log onto SproutBuilder.com, sign up for a free account today, and start building. If enough of you ask for it, I'll soon post a SproutBuilder tutorial.

Think about what your ministry or Christian business offers. Then think about how you can make it go viral.

Say it with me...widget.

Another Thing About Story Blogging - Ministry & Business Marketing and Strategy Blog

Yesterday I offered some quick tips on how to tell your ministry or Christian business story through blogs -- story blogging. To take it a step further, you can, in fact, dedicate an entire blog to just success stories or testimonials about your organization.

Case in point, check out the Crown Financial Ministries True Financial Freedom Stories blog. I volunteer with Crown here in Tampa, Florida and I built the site to showcase all that the Lord continues to do through Crown to help folks manage money and their whole lives, God's way. The blog features testimonials, audio from Crown's daily Money Matters show, and links to key Crown websites including giving opportunities.

How could you build a similar blog for your ministry or Christian business? Or how could you incorporate some of these elements in your existing website?

Don't just relay bland facts and figures (service times, location, etc.). Communicate the Holy Spirit's work through you as evidenced by changed lives. For you Christian business owners, convey your biblically-inspired honesty, hard work, and excellence as experienced by your many satisfied customers.

Happy Story Blogging...

Telling Your Story...through Blogging - Ministry & Business Marketing, Media and Strategy Blog

By now most of you have heard about the wonders of blogging. Since you're reading this, you've obviously seen a blog and have some idea of what it's about. You may even read many blogs per day or week.

For those of you operating Christian ministries and Christian businesses, blogs can be a great way to tell your story and to steer what's said about you online. Notice I said "steer," not "control." Control of what's said about you online and your media, long ago went the way of Bill Clinton's virtue. So how exactly do you use blogs to tell your story and steer what's said about you, to the glory of God?

Here are some simple tips...

1) What are you passionate about? What gets you up in the morning/keeps you up at night? What has God led you to do about it? Blog about these things. Your vision and values drive your work and talking about them is a great way to communicate your niche in Christ's kingdom.

2) How do you accomplish your work? Do you teach English as a second language, provide food and shelter, or preach the gospel through media? Blog about it. Your philosophy of ministry -- both in your approach to the lost and those who know Christ, and the nuts and bolts of advancing Christ's kingdom (such as broadcasts and/or building projects) are part and parcel to your unique place in the Body of Christ. Tell others about it.

3) Facts and figures. Without going into gory detail, give folks an idea of the size of your ministry, your financial needs, your impact, etc. You'll usually want to weave facts and figures into an overall narrative which includes the things mentioned above and...

4) Action steps. What do you want people to do about it? You can mention your wish list in your blog posts and communicate the same through links to other important pages. You could also show an attractive ministry graphic or link to a page of testimonies from folks whom the Lord has blessed through your work, with an accompanying donation or prayer chain link.

Not coincidentally, these blogging essentials comprise what should be included in almost all of your ministry communications. Vision & values, philosophy, facts & figures, and action steps should be a part of nearly every letter, email, and promo video you send (with exceptions made for personal thank you notes and the like).

One last thing...I mentioned the value of blogging for steering what's said about you online. Telling your story through the above steps, by the work of the Holy Spirit, will help friends and potential partners see the value of the Lord's work through you and compel them to jump on board. On the flip side, telling your story through blogging will also dampen the impact of false or misleading information disseminated online by folks who don't have your best interests, much less the Lord's will, in mind. Assuming that your ministry is actually biblical, click here for more on defensive blogging.

Christian business owners should approach blogging in much the same way. Use online storytelling to interest folks in your business, set yourselves apart, and bring in new customers -- to the glory of God.

If you already write a blog, but you realize that it's in serious trouble -- either in appearance and content, check out this post on revamping your ministry website. Happy blogging...

Self-Service Trends and Your Ministry or Christian Business - Ministry & Business Marketing, Media and Strategy Blog

Ask yourself a simple question: how easy is it for folks to find basic organizational info--be it on your website, in print materials, or otherwise--without talking to somebody? If you're like most ministries and organizations, your information is locked up like the gold stored in Fort Knox.

Contrast most ministries' and businesses' info stinginess with a very interesting survey I stumbled upon today. Though the poll was commissioned by NCR--a company that sells self-service business tools, the results mirror other self-service adoption trends. The survey reports the following:

"More than three out of four (77 percent) of the 633 U.S. and Canadian consumers polled said they are more likely to do business with organizations that offer self-service, and 92 percent value combining mobile devices – like mobile phones or PDAs – with the Internet and self-service kiosks or ATMs to improve their overall service experience."

Of course, ministries usually want folks to talk to them, hence their reluctance to supply information without personal interaction. But contact should be voluntary and willing, not mandatory and annoying.

Though consumer trends should not influence our theology or even a good portion of our evangelism and discipleship, we should "make the most of every opportunity" by recognizing patterns of interaction and shift our ministry & Christian business strategy accordingly. In fact, making our ministries more self-service friendly is in keeping with the Spirit's word through the Paul to become "all things to all men."

Now think about your ministry website. Are service times or upcoming events listed prominently? If you have a podcast, is it linked near the top of your homepage? Is there an intro letter from your pastor/ministry leader and basic doctrinal statement? If not, add these soon.

On the Christian business side, put on your customer hat for a moment. Your website should be like a first date: getting to know each other and you putting your best foot forward. You shouldn't demand that potential clients go on a few more dates, i.e., talk to a pushy salesperson, before they hear what makes you unique, what others think about you, and the cost of basic services.

The survey cited above also revealed that most folks do like personal assistance when making more complex decisions, such as buying insurance or choosing a mortgage. This bodes well for ministries and Christian businesses that are friendly through their website and multimedia. Folks interested in deeper communication will usually seek it out. Be sure that you're genial from the start and Christ-like when the Spirit draws folks to speak with you.

One last thing...If your ministry is seeker-driven rather than seeker-friendly, you're not being biblical. In fact, "Jews ask for signs and Greeks search for wisdom; but we preach Christ crucified, to Jews a stumbling block and to Gentiles foolishness, but to those who are the called, both Jews and Greeks, Christ the power of God and the wisdom of God," (I Cor. 1:22-24).

If you're preaching the truth that is in Jesus, you will offend most of your hearers. Indeed, sinners do not come to Christ out of their own goodness, their "getting it," or our salesmanship, but through the Spirit's drawing. Stop worrying about not being offensive and start limiting the offense to the Spirit-breathed Gospel itself.

We are to "become all things to all men" and to proclaim Christ boldly and as we ought to speak. This "ought to" includes making it easy for folks to get to know us and, Lord-willing, get to know our great God and Savior Jesus Christ.

Think about it. . .

More on Biblical Networking and Partnerships - Ministry & Business Marketing, Media and Strategy Blog

As a follow-up to my recent posts on biblical ministry networking, I strongly encourage you to read Together for What? -- Pastor Mark Dever's great article on biblically-sound ministry partnerships. I pray that you Christian business owners will consider Dever's words with an additional eye to the sort of corporate cooperation to engage in or avoid.

Check out this excerpt...

"Compromise is bad. Cooperation is good. But how do you tell the difference? What are the primary doctrinal positions for which we need to contend, and what are the secondary doctrinal positions about which we can disagree with charity and love?

I’d like to consider how we can encourage each other to hold the truth with humility by setting out six questions:

1. Do we follow commands to purify or to unite?
2. What are some common fights Christians have?
3. What’s the specific purpose for cooperating?
4. What must Christians agree upon? (Essentials)
5. What may Christians disagree about? (Non-essentials)
6. How can Christians disagree well?"

Later today or tomorrow I'll post on telling your ministry or Christian business story through blogging, including re-purposing content buried in the nether world of your website. This week I'll also offer a primer on using Google Adwords to expand your reach. . .

Proximity Marketing Ministry Case Study Update and Internet Evangelism Day - Ministry & Business Marketing, Media and Strategy Blog

Howdy all?!? I'm in the thick of my own personal case study on bluetooth broadcasting and I should have something concrete to report in the next few days. In the the meantime, I bring you news of a coordinated worldwide church focus on internet evangelism...

Churches to Hold Web Focus Day April 27
"How can we use this new-fangled Internet thing to share the gospel?" Christians are asking. A worldwide "web evangelism focus day" is helping to provide answers. Sunday, April 27, has been designated as Internet Evangelism Day. Churches can download free materials from the Internet Evangelism Day website. These materials make it easy for churches to create a short presentation about online outreach on or near that Sunday. A PowerPoint, video clip testimonies, drama scripts, music and handouts can be used to create their own customized program lasting from one minute to 50.

Church leaders who have already used these materials are excited. "This is a huge help for small churches such as ours," writes a church leader from California.

The Internet Evangelism Day team emphasizes that web evangelism is for anyone, not just the technically gifted. "There are many ways to share your faith online, without any technical background at all," says IE Day Coordinator Tony Whittaker.

Christian leaders are also enthusiastic: "I am glad to commend Internet Evangelism Day," says Dr. John Stott.

Churches can start planning their focus day now. More information is available at:
www.InternetEvangelismDay.com

Free Church Website Tool Released
The people behind Internet Evangelism Day also provide year-round resources about online outreach. The ministry explains many ways that Christians can share the good news, including through church websites. Churches often find it difficult to create a site that will engage with outsiders in their area, and find themselves asking, ""How can our church website help us reach out into our community?"

A new online tool released by IE Day provides churches with a free 15-page evaluation report. Users assess their own website by answering 55 simple questions. Their customized report is immediately displayed online, ready to print or save. The report's recommendations are tailored with specific practical suggestions, based on the questions that were ticked. View the evaluation tool here:
www.InternetEvangelismDay.com/design

A church site which has been prioritized for non-Christian visitors can be remarkably effective in reaching the community. "Week in, week out, more visitors turn up at our church on a Sunday because of the website, than anything else," writes one growing church in London.

The tool also provides the parable 'A Tale of Two Golf Clubs' (which is available to republish) to illustrate the principles of effective church websites: www.InternetEvangelismday.com/golf

Church leaders have welcomed this new resource. "This competent evaluation tool provides a valuable service to churches that will help them strengthen their effectiveness in outreach through the Internet," says Dr. Sterling Huston, director of North American Ministries for the Billy Graham Evangelistic Association. Gary McClure of LifeWay Ministries agrees, saying, "This checklist is an invaluable tool to identify critical areas for improvement. Every church should study this regularly and act on it!"

For more information on IE Day, visit
www.InternetEvangelismDay.com

Contact: Tony Whittaker, Coordinator, Internet Evangelism Day
Tel: +44-1283-702334 (GMT office hours)
email: InternetEvangelismDay.com/feedback
IE Day is an initiative of the Internet Evangelism Coalition, a group of online ministries, at Billy Graham Center, Wheaton, US, and is coordinated from WEC International's Derby UK office. It is completely free with NO fund-raising component.
Leaders available for interview: InternetEvangelismDay.com/publicity
Photos: InternetEvangelismDay.com/photos
Leaders supporting: InternetEvangelismDay.com/supporting
More article ideas: InternetEvangelismDay.com/free-articles

Proxiblaster BlueTooth Ministry Update - Ministry & Business Marketing, Media and Strategy Blog

One of my maxims in delivering my oh-so-brilliant thoughts to the world is that I will be equal parts practitioner and theorist. Hence, I ordered the Proxiblaster BlueTooth hardware and software that I recently blogged about.

I've also started building ads using the free, online Sprout Builder. I'll be sure to keep you posted on my personal case study with Blue Tooth ministry and evangelism.

If you have any questions as you dive into BlueTooth, send 'em my way. If you're wondering what in the blue blazes I'm talking about, check out this quick primer.

Before I go, let me offer one more Blue Tooth marketing idea for Christian businesses. Realty! With BlueTooth proximity marketing, your flier box will never again be empty! Blue Tooth prospective buyers simple property info including square footage, price, and more. FYI, I found a company offering to set up this service for realtors. But it's so easy, I recommend you just buy the hardware/software and Blue Tooth without outside help.

Happy BlueToothing...

Big Picture Time - The Church and Culture - Ministry & Business Marketing, Media and Strategy Blog

Today I ask you to step back and consider the big picture and the context within which you minister. Check out the excerpt below from today's blog post by Dr. Albert Mohler--host of a radio show heard in about 100 U.S. markets. Though his column deals specifically with American culture, Dr. Mohler's biblical insights should also help those of you ministering in other Western countries...

"The Church has constantly been perplexed concerning its proper relation to culture. H. Richard Niebuhr traced five different patterns of cultural response in his famous work, Christ and Culture. The book over-simplified the issues and now looks awkwardly optimistic, but some of the patterns Niebuhr described are still evident. The Church has at times withdrawn from culture and sought refuge in attempted cultural isolation. At other times and in other contexts the Church has simply abdicated to the culture, thus reflecting the culture rather than proclaiming the cross. A myriad of patterns and be traced between these two extremes. The fact is that the Church has often exhibited several patterns at once, capitulating to culture on the one hand and seeking isolation on the other.

In candor, we must admit that the Church has been displaced. Once an authoritative voice in the culture, the Church is often dismissed, and even more often ignored. At one time, the influence of the Church was sufficient to restrain cultural rebellion against God's moral commandments, but no longer. The dynamic of the culture-shift marches onward. On the Protestant left, leaders have simply capitulated to the revisionist ideologies and surrendered revealed morality. On the evangelical wing, however, the greater temptation is to affirm biblical morality in principle, and wink at infractions as matters of merely individual interest.

The displacement of the Church is characteristic of the process of secularization, which has now so thoroughly altered the landscape of American culture. Though sociologists point to continuing high levels of religious activity and statements of belief--both of these in sharp contrast to other western nations--the truth is that very little of this activity translates into authentic discipleship, active church membership, and bold Christian witness."

Read the rest of Dr. Mohler's excellent post here. It's well worth your time. As you read, pray that the Holy Spirit will lead you to understand your culture and preach the good news of Jesus Christ "with great patience and careful understanding."

I Almost Forgot...Sprout Also Comes with Stat Tracking! - Ministry & Business Marketing, Media and Strategy Blog

One more thing about Sprout--the incredible new web-based program for easily creating cool content for your website, email newsletters and more.

Sprout also features click-tracking for every project. Thus, a media player featuring your own custom graphics, such as the one found at the top-left on the new Crown True Financial Freedom Stories blog, takes just a few minutes to build with Sprout and allows you to accurately gauge visitor interest and tweak your offerings accordingly.

What are you waiting for? Sign up for a free account today and Sprout some cool new content, to the glory of God!

Has Your Ministry Sprouted Lately? - Ministry & Business Marketing, Media and Strategy Blog

I know, strange headline. But the question pertains to a new technology that you don't have to possess an advanced computer sciences degree or be the church "techie-in-residence" to use to greatly impact your ministry.

Sprout is a new web-based program from the makers of ChipIn. ChipIn produces cool widgets to enable folks to give to ministries and other non-profits online. See the eye-popping Chip-In widget to the left of this post, through which you can give to Lucky Rock Ministries and keep this blog rolling. Check out a short video of the Sprout Builder demo launch here.

Sprout is nothing short of awesome! If you're like me, you want to create cool, interactive stuff for your website, emails and more that the Spirit might use to push believers and non-believers alike toward Christ. Unfortunately, even the best software, such as Flash CS3 doesn't make it easy to create "rich content." Thus, most ministry folks are left out in the cold.

Enter Sprout.

Sprout allows you to build jukeboxes, slideshows and other cool stuff through a simple drag-and-drop interface. Sprout even allows you to upload "assets" such as pictures, music files and sermon audio/video. For an example of what you, yes you, can do in just a few minutes with Sprout, check out the audio player found at the top-left of the recently-created Crown True Financial Freedom Stories blog.

Some of you more tech-savvy readers will find Sprout doesn't let you do all the really cool Flash fly-ins, etc. But Sprout isn't for the ministry tech gurus who know ActionScript, Flex, and Flash. It's for folks who want to create cool content on the fly.

Though Sprout is still in beta-testing, this program delivers. I strongly encourage you to sign up for a free account today and have some fun. And if enough of you ask for it, I'll soon post a mini Sprout tutorial.

Sprout often. . .

Biblical Ministry Partnerships and Networking: Part Two - Ministry & Business Marketing, Media and Strategy Blog

Last time we discussed biblical ministry partnerships, we focused on the kind of teamwork to avoid--namely those who are not centered on Christ as measured not by their rhetoric but by His Word. Now let's quickly look at a couple basic principles and examples of truly biblical partnerships through which God works to advance His kingdom and bring Himself glory. While the Scriptures abound with examples, for the sake of time we'll take our inspiration from Paul's letter to the Philippians.

Paul loved the Philippians. They shared in his suffering and his ministry. They even supported him financially when nobody else did. He wanted them to continue walking strong in the faith and to follow his example thereof. Paul and the Philippians' teamwork together for God's glory and Paul's comments about it, provide us with a solid model for working with other believers to fulfill Christ's Great Commission.

Again, because of the time limits imposed by a blog post, I'll focus now on Paul's instructions about spiritual purity & unity and following his example. Next time we'll look at Paul's kind words to the Philippians about his fellow laborers Epaphroditus, Tychicus and Timothy and how we should emulate their service and lifestyle.

In 1:9-11, Paul prays that the Philippians that they would have overflowing love based in knowledge from God and rightly discern between good and evil, with the endgame of approving the things that are morally excellent, that they may live truthfully and without blame until the return of Christ, bearing inner fruit coming from right standing with God which comes through Jesus Christ, to God's glory and praise.

That's a mouthful! As you consider this passage, ask yourself if you're personally striving to meet this standard. And consider if your current and prospective ministry partners are likewise endeavoring after Jesus Christ our Lord. If not, as hard as it may be, you shouldn't continue working together until you get it right. On the flip side, you should actively seek out those who meet Paul's Spirit-inspired standard for individual and community vitality.

Later Paul exhorts the Philippians to make his joy complete by, "being of the same mind, maintaining the same love, united in spirit, intent one purpose," (Phil. 2:2). The Philippians, and believers today, are to be of the same mind, that is, the mind of Christ, (1 Cor. 2:16). We are to actively preserve the same love--love for Christ and love for each other in Christ, (Matt. 22:37-40). We are to be united in spirit--joined in a community ethos bent on the things of God. And we are to be intent on one purpose. What purpose? For that let's look to Paul's words in Philippians 3: 13b-17:

"Forgetting what lies behind and reaching forward to what lies ahead, I press on toward the goal for the prize of the upward call of God in Christ Jesus. Let us therefore, as many as are complete, have this attitude; and if in anything you have a different attitude, God will reveal that also to you; however, let us keep living by that same standard to which we have attained. Brethren, join in following my example and observe those who walk according to the pattern you have in us."

The goal is Christ Jesus. Earlier Paul told his readers that his goal was to lay hold of that which for Christ laid hold of him--eternal life in Christ.

Notice also in 3:13-17 that Paul encourages the Philippians to follow his example, as opposed to the wicked teaching and living of those "whose end is destruction." His example was one of unfettered, full-throttle following after Christ and teaming with other like-minded believers.

Do your ministry partners meet this standard? Or do they simply call themselves brothers and bail on biblical purity, goal-setting, and living? You'll know by measuring yourself and your co-laborers by the Spirit's words to the Philippians through Paul. Act accordingly and you will indeed set a great example for other ministry networks and churches to follow.

In the next post in this series, we'll look at the characteristics of Epaphroditus, Tychicus, and Timothy--three of Paul's Spirit-led co-bondservants in Christ Jesus. Until then, let me know about your experiences with ministry partnerships--good, bad, and otherwise.