Tuesday, February 12, 2008

Blue Tooth Marketing for Christian Businesses...Make Some Money, Give to Ministry - Ministry & Business Marketing, Media and Strategy Blog

I promised you I'd post another round yesterday, but seminary reading and company coming to town proved too formidable a duo. I digress...

This post is for all you Christian business owners. I just can't resist "tearing the roof off" of your techno-understanding, (sorry to steal your term, Francis Schaefer). Christian business owners need to wake up to new Blue Tooth revenue streams and use the excess cash to fund ministry.

A few Blue Tooth broadcasting possibilities...

1) Radio stations. We've all heard remote broadcasts at car dealerships. Imagine a radio station booking additional revenue by offering to broadcast on-site Blue Tooth alerts about the hottest vehicles. Suddenly the dealership is generating leads that they otherwise may not get, because most folks don't want to talk to a salesperson and just want the info on the car(s) they're interested in.

2) Grocery stores, coffee shops, bookstores (basically any retail outlet). Why aren't you using Blue Tooth to broadcast coupons, new merchandise, this week's specials, and so much more? Get a long-range dongle, buy some software, and amaze your nearby customers with your technical prowess and with the deals you're advertising.

3) Got an oil change yesterday. Now wondering why they're not setting themselves apart from the other oil change joint right across the street, by using Blue Tooth to broadcast their car repair specials.

4) Concerts. Use Blue Tooth to sell band merchandise right over the phone, to be mailed or picked up at the table in the back. Blue Tooth broadcast fan club subscriptions, album info, upcoming events, etc.

5) Movie theaters. Blue Tooth snack bar specials and opt-ins for your frequent movie watcher club.

The list goes on. The possibilities are endless. Praise the Lord! Make some cash and give it to ministry, (maybe the Lucky Rock).

By the way, if you're not sure how to manage your business or your money God's way, check out Crown Financial Ministries' great website and buy a copy of the classic CD series God's Principles for Operating a Business.

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