A Christianity/Culture Website Actually Worth Visiting - Ministry & Business Marketing, Media and Strategy Blog

Rarely do I recommend Christian websites. It's not that there aren't any good ones out there. It's that they're usually drowned out by the mediocre webs filled with animated gifs, obnoxious fonts, terrible pics blown up beyond all reason, and a good dose of horribly unbiblical theology.

Conversantlife.com is not one of those. In fact, it looks sweet and it's fun to troll around on. You can even submit your own news, pics, and podcasts, which I've done repeatedly to shamelessly promote this blog.

Check it out. Blog it. Subscribe to it. Spread the word. And be sure to vote up any and all posts & comments by your dear Lucky Rock. :)

Later today I'll introduce Friday Free Think^TM, a weekly anti-box thinking exercise to help your ministry or binistry (business that's your ministry).

Ministry and Business Widgets, Again - Ministry & Business Marketing, Media and Strategy Blog

Last week I blogged about the brilliant viral marketing behind the upcoming Indiana Jones and the Kingdom of the Crystal Skull. They've used simple "widgets" to spread the previews of the film across the web and reach millions of potential movie goers. I also told you how you can use Sprout to build such widgets to make your ministry or binistry (business that's your ministry) go viral.

Amazon.com deploys widgets in an equally wise, but different way. Kindly notice the Amazon widget on this page, through which you can buy great evangelistic and business books and thereby support this blog ministry. The genius of Amazon's widgets is that they're completely customizable. Slideshows big and small, audio, video and countless combinations thereof are available to Amazon re-sellers. Follow their example with your own viral media.

Create a free SproutBuilder account and build three different widgets. Vary them in size and content and then make them available through your website. As I've said before, the big advantage of Sprout is that changes to your main widget are automatically posted to all versions of the widget deployed across the internet.

Do you own a construction company? Create a few slideshow widgets featuring your various standard home models and building projects, with links for more info. These could then be placed on the websites of your regular lending partners.

Do you operate an audio ministry, a la the tremendous Faith Comes by Hearing? Create a widget like the one on the left side of this blog, complete with mp3 links, basic "about us" info, and more. This media could easily be added to the websites and blogs of supporting churches and other ministry friends.

The Amazon.com widget lesson is simple: allow folks to decide which widget they want to use to promote and partner with your ministry or binistry. The old days of providing a simple static link to your website are going bye, bye fast. Making a handful of widgets available, will allow you to offer true value-added content to your ministry or binistry network.

Happy widgeting...

Taking Credit For Versus Taking Pride In - Ministry & Business Marketing, Media and Strategy Blog

First, greetings to the many folks from mainland China, Korea, and throughout Asia who are stopping by our blog. Thanks to you and our other visitors from around the world. I'm truly excited to see the Lord expand our audience across the globe.

Think back to your school days. Mine were filled with crushes on girls who weren't interested, spending what little money I had on baseball cards, and feigning sickness so I could stay home to watch The Price is Right and The Family Feud.

Thankfully, my mom usually saw through my charade and sent me to school. There my teachers taught me not to plagiarize or otherwise steal and take credit for someone else's work.
As I pondered this while cleaning the kitchen yesterday, the Lord hit me with this: if we teach our kids not to take credit where credit isn't due, why don't we practice the same in ministry and in business?

Think of your latest ministry or corporate success? Then consider the Spirit-inspired words of the Apostle James: "Every good and perfect gift is from above, coming down from the Father of the heavenly lights, who does not change like shifting shadows." Next, ponder that God sends harvest-producing rain on the righteous and the unrighteous. Even if you're not a Christian, God is graciously providing for you.

(By the way, if you're not a Christ-follower, time is not on your side to confess you're a rebel from God and turn to Him through His Son Jesus Christ. I digress...)

Perhaps no other experience teaches you to recognize the clear work of God on your behalf like being a ministry fundraiser or owning a business.

I hate to admit it, but I'm a closet fundraiser. That's right, a fundraiser. I cringe even as I pen those words. Not that I don't like helping people tell their ministry story. I just don't appreciate the tendency in fundraising work to take credit for the clear provision of Jehovah Jireh.

Once upon a time, my job was to travel the States raising funds for Christian ministry. When cash came in, I was "clearly gifted." When times were lean, my bosses questioned what I was doing with my time. I found it to be a most-vexing situation.

God used that time to teach me to trust Him more--a lesson I'm definitely still learning. He also used my fundraising days to instill in me a real conviction to give God credit for the things He's done. This doesn't mean that I can't take pride in my work and all the successes God brings in my walk with Him. (see Galatians 6:4) It simply entails not plagiarizing God's work by passing it off as my own.

Reflect on your business or your vocational ministry. Are you actively seeking to glorify God through your efforts and to give Him the glory for your success? Or are you content simply to thank Him for your talents and the money & people He brings your way, with a secret nod to your own greatness. Confidence in the Spirit's calling and gifting is biblical. (see Ephesians 3:1-12) Trusting in yourself and proffering God's work as your own is foolish and destructive. (see Proverbs 28:26)

As co-laborers with Christ in church, parachurch, and workplace ministry, we should take pride in God and in His work in our lives. But we must not plagiarize the clear work of God by celebrating ourselves as the source of the success He brings.

Gotta go. The Price is Right is coming on down...

Business as Mission - Ministry & Business Marketing, Media and Strategy Blog

Isn't this time of year grand? Countless hours spent filing personal and corporate taxes, knowing that the documents you request from your bank should arrive about the time we see a free Tibet.

Yesterday I blogged about business as ministry. Today I want to introduce you to the world of business as mission. But before we go there, let me encourage you pastors and ministry leaders.

If you don't already have one, I strongly encourage you to start a prayer chain devoted to the Christian business owners and other marketplace-shaping believers in your midst. If they're walking rightly with Christ, these business leaders are seeking the Spirit's provision and guidance to take care of their employees and grow their businesses, to the glory of God. They're also likely looking to use their businesses and the proceeds from them, to advance God's kingdom. What an incredible responsibility!

No, I'm not asking you tap dance around company leaders and coddle them. (See James 2 for more on that.) But you might want to stop and consider the unique opportunities the Lord is providing business people and prayerfully consider how the Spirit might lead you to intercede for and equip Christian professionals "for the work of service."

Now to business as mission...

In a nutshell, business as mission is the notion that your business is your mission, that your mission is your business. Business as mission practitioners seek to use their God-given talents to start and/or operate successful companies which meet real-world needs and provide a platform to advance Christ's kingdom. Of course, as with all evangelistic/discipleship endeavors, the fruit comes not from the plan, but from God "who makes it grow."

Quite frankly, the whole business as missions movement is a big departure from past dichotomizing between business and ministry. You're either in business or ministry, right? Business people are there to make money, support pastors and fund ministry, right? God hasn't bestowed talents upon marketplace Christians and provided them with unique opportunities to expand His kingdom, has He? He has!

Certainly Christ certainly gave the first-century apostles and prophets, and now evangelists and pastor-teachers to equip believers "until we all attain...to the measure of the fullness of Christ." God has also sovereignly and uniquely empowered Christian business people to shine as children of light in the midst of our crooked and perverse generation. As I mentioned yesterday, Priscilla and Aquila were two such folks.

Notice the eternal work of the Spirit through this biblical power couple. First, the Lord used Priscilla and Aquila to provide shelter for Paul. (Acts 18:3) Later, in part surely because they had acquired skills through which they could care for themselves just about anywhere, Priscilla and Aquila journeyed with Paul to Ephesus. (Acts 18:18-19) Finally, Priscilla and Aquila discipled Apollos in the whole truth about our risen Lord and Savior, Jesus Christ. (Acts 18:24-28) How the Spirit moved through lowly Christian professionals!

Praise the Lord, He still works through Spirit-led marketplace believers in much the same way. If our Father has called you to business as mission, be strongly encouraged and seek Him wholeheartedly.

Consider the example of Priscilla and Aquila, ground yourself in God's holy word as they did, and seek Him for how He might work through your business acumen to edify and evangelize! This could take the form of ministering and mentoring right where you are, or putting your skills to good ministry use overseas. Go for it, even as you remember our Savior's exhortation, "Do not be afraid, little flock, for your Father has chosen gladly to give you the kingdom." (Luke 11:32)

For more info on business as mission, visit Business as Mission Network--the unquestioned hub of the Business as Mission movement.

Psst...Your Business is Your Ministry! - Ministry & Business Marketing, Media and Strategy Blog

I have to confess that I might have misled you. I've been offering recommendations for ministry and business separately. But the reality is that whether or not you have a Pastor So-and-So nameplate on your door, if you're a true disciple of Jesus Christ, you're in full-time ministry. I know you've heard it before, but don't bail on this column yet. Let it sink in...

Think about the percentage of Christians that Jesus Christ actually gives as apostles, prophets, evangelists, and pastor-teachers. Now read Ephesians 4. Yes, pull out your Bible or visit www.biblegateway.com and read Ephesians 4 in the NASB, NIV, or ESV.

Not that God requires large numbers to accomplish anything--think Gideon's 300--but the ratio of spiritual leaders to other parts of the body of Christ is quite small, isn't it? This reality, rooted in clear biblical teaching, tells us something about the nature of the calling of spiritual leaders and all other members of the body of Christ.

Contrary to popular understanding, the job of pastors and other Christian leaders is not to be the professional Christian. In fact, according to Paul's Spirit-inspired letter to the church at Ephesus, apostles, prophets, evangelists, and pastor-teachers are given by Christ for "the equipping of the saints for the work of service, for the building up of the body of Christ; until we all attain to the unity of the faith, and of the knowledge of the Son of God, to a mature man, to the measure of the stature which belongs to the fullness of Christ." (Eph. 4:12-14)

The first-century apostles & prophets, and now evangelists and pastor-teachers, have been given by Christ to equip all other believers to accomplish many of the good works of the Spirit in this world, tasks which "God prepared beforehand that we should walk in them." (Eph. 2:10) If you're a true Christ-follower, the equipped saints include you, Ms. Company President, Mr. Marketing Exec, Mrs. Assistant, Mr. Store Manager, Ms. Postal Worker and Mr. Janitor.

Don't believe that God works through laypeople? Read the story of Priscilla, Aquilla, and Apollos in Acts 18:24-28. Terror of terrors, there the Spirit used lowly tentmakers to instruct Apollos, who God quickly made a great champion of the faith.

Are you a tentmaker? And I don't simply mean somebody who is both working a separate vocation and pastoring. Then you need to understand and accomplish your task, just as Priscilla and Aquilla grasped and fulfilled their God-given ministry.

Ask the Holy Spirit to utterly revolutionize the way you look at the ministry God has given you. Stop passing the buck to your pastor & Billy Graham. Instead pray like mad that God will work through His Word & prayer and biblically-sound spiritual leaders to equip you, "until we all attain to the measure of the stature which belongs to the fullness of Christ."

One more thing...I mentioned above that the entire body of Christ has been created in Christ Jesus to accomplish many of the good works of the Holy Spirit. Not included in these works is the actual bringing of someone to saving faith. That's the exclusive domain of the Holy Spirit, as Paul declared, "So then, neither the one who plants nor the one who waters is anything. but God who causes the growth." (1 Corinthians 3:7) Leave the eternal results to God, even as you endeavor to build as a "wise master builder" according to the grace of God.

Welcome to the ministry...

BlueTooth Broadcasting Reality Check - Ministry & Business Marketing, Media and Strategy Blog

You don't have to be a movie buff to remember them. They're in just about every futuristic movie: walk-by, holographic marketing pitches that are individually tailored and in your face. We're not there yet. But BlueTooth broadcasting (BTB) does offer some incredible, less obnoxious possibilities to reach folks already interested in what you're doing.

The reality check is this: just as we're not yet engulfed in holographic marketing, (I'm not sure if I ever want to get there), so BlueTooth, proximity-based marketing is not quite ready for primetime. Don't get me wrong, BTB already has some cool possibilities for business and ministry, but the audience in the States is largely limited to smart phone and PC-based BlueTooth users.

However, across the pond in Europe, BlueTooth, proximity marketing is hot. Football clubs (soccer teams to you MLS fans) and retailers alike are Bluetoothing coupons, fan club signups, exclusive contests, and more to interested patrons. Most of this is permission-based, i.e., folks get an alert that content is available and they have to opt-in to receive it. Though a recent UK Information Commissioner's Office ruling declared that BlueTooth is not covered by the same anti-spam regulations as other marketing communications.

In addition to their superior phone technology, the overarching European market dynamic that makes Bluetooth more accessible is that EU phone carriers themselves are no longer the problem. In the U.S., carriers still short-change their customers by trying to control the flow of information via fun tricks like programming your lower-end BlueTooth phone to block communications from more sophisticated BlueTooth-enabled devices such as other mobiles and PCs.

In spite of the currently limited market, BlueTooth marketing is getting off the ground in the U.S. and launching in the Middle East. Once U.S. phones catch up, BlueTooth broadcasting will become the next rage in mobile marketing. (Click here for a BTB intro).

Actually, the small audience gives ministries and businesses a tidy focus group with which to try out BTB before it goes wide--a blessing in disguise, if you will.

If you're interested in BlueTooth, two options present themselves: hire an outside company or find a turnkey solution. I recommend doing it yourself.

In fact, I recently spent about $400 for a long-range (600-900 feet) BlueTooth transmitter, extra-large antenna, high-output cable, and software. The software is intuitive and the transmitter (or dongle) is plug-and-play--perfect for non-techies like me. Again, though, I discovered the hard way that TMobile, Verizon, and friends have conspired to quash my market reach. Boo, hoo.

If you don't want to figure it out for yourself, many companies offer to BlueTooth broadcasting services. Though I can't personally recommend any, a quick Google search will yield a few possibilities. Warning: the bang for your buck is limited.

So what can you BlueTooth to smart phone users and PC users? Ministries and churches can BTB simple gospel intros, service times, locations, class info, volunteer signups, and more. Businesses can send coupons, slideshows of real estate listings, links to websites, etc. As you BTB, make sure to prominently advertise the availability of BlueTooth content through signs in your front window and announcement screens.

One last thing...The goal of BlueTooth broadcasting for you non-sheisters, should be to reach folks who are already or are potentially interested in you and your offerings. Keep it permission-based and useful. Do not just send out slow-loading, annoying schlock. Unhappy recipients will make their presence known--to you and their circle of influence.

Try out BlueTooth. Even with only smart phone and PC recipients, the d.i.t.y. approach is well worth the cash outlay and will allow you to hone your message before the wave hits. But please, no holographs...

Starbucks is Stupid: The Boiled Peanuts Sales Model - Ministry & Business Marketing, Media, and Strategy Blog

Seth Godin, a marketing guru with an actual working brain, recently shared a funny story about a hobby shop near his home. It could've been the coolest little model train retailer in the land. But the owners are quickly settling into general store mediocrity. According to their billboard, model train fans are also interested in coffee and lottery tickets.

My local version of the sell-everything, lost in the shuffle store, actually lists boiled peanuts as one of their staples. Did I miss the Jimmy Carter comeback tour? Has half of Georgia migrated south to the Tampa metro area? Nope. But just in case you get a hankering, rest assured that boiled peanuts are always available there. Pig's feet and hummus distributors are reported to be in talks with the store as we speak...

Over the last few years, Starbucks has fallen victim to this boiled peanuts sales model. Instead of focusing on their core offering--coffee--and building loyalty & customer affinity around the fruit of the bean, Starbucks has diluted their brand to the extreme.

SBUX now sells breakfast sandwiches which overpower that classic fresh ground coffee smell and clutters their stores with a literal boatload of overpriced CDs, DVDs, teddy bears, candy, bottled smoothies, and even picnic sets. Did I mention they also sell all the requisite coffee/hot drink crap--including coffee mugs, coffee pots, press pots big and small, travel mugs, tea sets, and tea bags?!?

Exit CEO Jim Donald. Enter Starbucks founder Howard Schultz.

Like every good former Starbucks drone, I know that back in the 1980s Schultz saw the coffee house revolution coming and bought out his Starbucks partners, who wanted to keep their stores a simple coffee and tea wholesaler. The rest is capitalist history...

Upon his return in January, Schultz confessed that Starbucks had strayed from its coffee core and promised a quick return thereto (and to the profitability that comes with it). That's easier said than done, but Schultz recently showed his java resolve by closing all North American Starbucks stores for three hours, for the sole purpose of indoctrinating, er, educating baristas about the wonders of the bean. I'll keep you posted on their progress...

In the meantime, think about your ministry or business and how to avoid the boiled peanuts model.

For ministries, your job is to bring glory to God and tell everyone about the good news of Jesus Christ. That is, that Jesus was God and that He lived, died, and rose again, just as He promised. And you're to encourage folks to walk with Him who is not just a mere good teacher or the ticket to your best life now. Jesus Christ is truly, to steal from the late great Francis Schaeffer, the God who is there. If you're not proclaiming as much, Scripture says you are missing the mark.

Likewise you business owners/execs should learn from Starbucks' mistakes and streamline your product mix. And cut ventures that detract or distract from your core competencies.

One last story...A friend of mine is an extremely successful architect in a major U.S. city. His main office is located in an uber-cool, turn-of-the-century brick building that once served as a train depot. In fact, box car tracks still run past the loading dock. Very cool, indeed.

One day I asked my friend if he owned the building. Though he certainly had the money to buy it, he said no. When I asked why he didn't own the building, my friend put it bluntly: he isn't in the real estate business.

So I ask you: what business are you in? Are you in the coffee business? Then why are you diluting your brand by making movies about spelling bee champions? Are you in the model train business? Then why are you advertising lotto tickets?

Think about why you're in business and hone your offerings accordingly. Scripture says a double-minded man is unstable in all his ways. It's just as true for business as it is for ministry and walking with Christ.

Starbucks is Stupid...Dunkins Donuts is Ingenious - Ministry & Business Marketing, Media and Strategy Blog

Yesterday my beautiful hunk of Detroit steel needed new tires and an alignment fix, thus I was forced to hole up in Dunkin Donuts for a couple of hours. As I sipped my blueberry coffee (yes, I pollute my coffee on occasion) and gazed upon the bright but not too bright Dunkin Donuts/Baskin Robbins ice cream shop color scheme, it hit me again: Starbucks is stupid and Dunkin Donuts is ingenious.

Don't get me wrong. I love Starbucks! I became addicted to the "bucks" after a stint there in college. From then on, I've taken great pleasure in converting friends to the glories of the true fruit of the bean. But, as you may have heard, Starbucks is hemorrhaging money like a wounded animal. In fact, Starbucks founder Howard Schultz recently returned as CEO in hopes of righting their cash cow.

In a nutshell, Dunkin Donuts--which sells 40,000 cups of coffee/week--is succeeding because they keep trying and remain humble. New product rollouts, discounts, fun promotions, and brilliant marketing that pokes fun at Starbucks, all conspire to build group identity and loyalty among their customers. Not so with Starbucks.

Even when I worked at Starbucks way back when, they were arrogant. They discontinued frequent shopper cards because "Starbucks is a premium brand." Affinity groups were unnecessary. Four dollars was a bargain for a latte. And forcing customers to pay T-Mobile for in-store internet access was part of the privilege of being a Starbucks customer. Then their stock tanked, free-falling from a high of nearly $40/share in May, 2006 to yesterday's close at $17.99.

I hope you know what this cautionary tale has to do with your ministry or Christian business.

Our Lord Jesus Christ is extraordinarily clear: "Whoever exalts himself will be humbled and whoever humbles himself will be exalted." (Luke 18:14) The Psalmist chimes in likewise: "You save the humble but bring low those whose eyes are haughty." (Psalm 18:27) As with the Apostle Peter: "Humble yourselves, therefore, under God's mighty hand, that He may lift you up in due time." (I Peter 5:6)

Think about yourself and your ministry or Christian company. Are you trusting God or are you arrogantly enjoying the successes He's brought your way and congratulating yourself for the same?

Proverbs 28:26a tells us, "Whoever trusts in himself is a fool." Where is your trust? Is it in Christ Jesus our only Hope? Or are you reveling in your own greatness?

If you're arrogant, repent. If you're legitimately seeking Christ and for His Spirit to work through you to exalt the Father and expand His kingdom, then pray that He keeps you on the straight and narrow.

Tomorrow I'll discuss the watering down of the Starbucks brand and core offerings and their implications for your ministries and Christ-centered businesses.